Starting from the summer of 2024, innovative authorization models for cultural IP such as the Forbidden City, National Museum, and Sanxingdui will transform refrigerator stickers into cultural carriers of tourists' "seen history and walked world", and thus leap into phenomenal cultural and creative products. Research has found that the demand for high-quality cultural and creative products among mass tourists is increasingly strong, requiring tourism products to pay more attention to cultural connotations and creative expression.The innovation of cultural IP business model is the direct driving force behind the hot sales of refrigerator stickers. Museums use cultural IP authorization models to make cultural relics no longer unattainable exhibits, but accessible and interactive “cultural chips” for the public. The best-selling refrigerator sticker design in this round pays more attention to cultural connotations, incorporating elements of traditional craftsmanship, folk art, historical stories, etc., making the “Bronze Man Avatar Mask” and “Small Powder Stove” art pieces rich in cultural connotations.
The upgrading of demand and market innovation are the driving forces behind the hot sales of refrigerator stickers. The hot sales of refrigerator stickers are strongly related to the rapid recovery of the tourism industry in the past two years. The rebound in tourist numbers has driven an increase in demand for cultural and creative products. Products such as Xi’an’s “Dialect Magnetic Sticks”, Chengdu’s “Panda 3D Relief”, and Zhenjiang’s “Vinegar Jars” condense regional identity through symbols, meeting the ritual and identity labeling needs of tourists who come here for a visit.
The refrigerator sticker is not only a carrier of travel memories, but also a manifestation of “self enjoyment consumption”, with multiple emotional values such as cultural healing and instant satisfaction. The refrigerator sticker transforms travel experiences into a “cultural resume” that can be displayed, becoming a new member of the family’s “cultural corner” and a new “social currency” for office interpersonal communication.
The low-priced and luxurious cultural and creative refrigerator stickers have stimulated the enthusiasm of young people for “light collection”. In this process, refrigerator stickers have achieved a role transformation from decorations to tourist souvenirs, art collections, and new social media carriers. The refrigerator sticker is moving towards a high level of refinement, integrating traditional culture with modern home functions. It combines practical functions such as bottle openers, night lights, vases, and incense burners, effectively expanding daily usage scenarios.